Chick-fil-A’s first-ever SG pop-up

Client: Chick-fil-A
Service: Campaign | Content creation
Agencies: Zeno Communications Singapore (Campaign and PR) & Popper Media (Event)
My Role: Design of campaign collaterals, content creation

Chick-fil-A is a popular American fast food chains known for their hospitality and customer service. When Chick-fil-A wanted to bring the “Original Chicken Sandwich” to Singapore for the first time, Zeno Singapore was invited to drive their publicity efforts.

In-line with Chick-fil-A’s emphasis on service, an online ticketing system was implemented which sold out within 90 minutes.

Aniplus Cafe at Esplanade Mall was transformed into a Chick-fil-A restaurant that served the 3,600 ticketed diners, and an additional 600 take-away meals for the 3-day pop-up from 26-28 June 2024.

Pre-event Teaser

Chicken sandwich or chicken burger?🤔

One thing Chick-fil-A is very particular about: they serve their Original Chicken Sandwich, not “chicken burger”.

What’s the difference?

Ahead of Chick-fil-A’s launch, we took to the streets to find out what Singaporeans thought.

Whether you prefer to call it a sandwich or (incorrectly) a burger, ultimately Chick-fil-A’s chicken is here to bring smiles. As for whether they can deliver on that, we invite everyone to come and find out.

Digital Publicity

Chicken and Smiles

We set-up an Instagram profile with the handle “Chicken and Smiles” as the main communication channel to the public on information regarding the pop-up.

Pre-event, we introduced Chick-fil-A and their signature meals, shared teasers and hints about where exactly Chick-fil-A would be setting up, and also information on the ticketing system and ComChest collaboration.

Due to the overwhelming response to the ticket sales. We worked with Chick-fil-A to keep potential guests updated on newly opened ticket slots and take-away options.

During the pop-up, we shared live updates on the availability of take-aways and documented the smiles of our guests as they are served and enjoying their meal.