KFC: Born Original
Client: Kentucky Fried Chicken (Spec work)
Service: Campaign | Graphic Design
Team: Zeno Communications Singapore Creative Team
My Role: Creative concept, content ideation and design Spec work for KFC to show how KFC has a role in culture and help remove conversion barriers from awareness to consideration.
Audience Insight
Singaporeans crave originality.
In a fast-paced and highly competitive society, self-expression and individuality is needed for the pursuit of personal fulfillment and creativity, and to break away from the daily grind.
The Challenge
KFC is one of the most famous mass market brands in the world.
But because of it’s ubiquity, it is no longer the fresh and exciting choice, especially with the younger generations. KFC is known for their Original Fried Chicken Recipe, but having it does not feel very original.
So what do we do?
We double down
KFC won’t just be serving up their Original Chicken Recipe, they will be celebrating your original moments
(Scroll/Swipe for the Born original moments)
